If you're familiar with search engine optimization (SEO), you may have come across the terms "Do Follow" and "No Follow" links. These are two different types of links that can affect your website's search engine rankings. In this article, we'll explain what Do Follow and No Follow links are, and why they matter for SEO.
What Are Do Follow Links?
Do Follow links are links that allow search engine crawlers to follow the link and pass on "link juice" to the linked-to page. Link juice is a term used to describe the authority or value that is passed from one page to another through a link. In other words, Do Follow links can help to boost the search engine rankings of the page that is being linked to.
What Are No Follow Links?
No Follow links, on the other hand, are links that include a "rel='nofollow'" attribute in the HTML code. This attribute tells search engine crawlers not to follow the link or pass on any link juice to the linked-to page. No Follow links were introduced by Google in 2005 as a way to combat spammy link-building practices and help ensure the quality of search results.
Why Do Follow and No Follow Links Matter for SEO?
Having a mix of Do Follow and No Follow links in your backlink profile is important for SEO. While Do Follow links are generally more valuable for passing on link juice and boosting search engine rankings, No Follow links can still help to drive traffic to your website and build brand awareness.
Additionally, having a diverse range of links can help to make your backlink profile appear more natural and avoid the risk of being penalized by search engines for unnatural linking practices.
How Can You Identify Do Follow and No Follow Links?
You can identify whether a link is a Do Follow or No Follow link by examining the HTML code of the webpage. Do Follow links will not contain the "rel='nofollow'" attribute, while No Follow links will have this attribute included.
FAQs:
How do I know if a link is a Do Follow or No Follow link?
You can determine whether a link is a Do Follow or No Follow link by examining the HTML code of the webpage. In the HTML code, a Do Follow link will not contain the "rel='nofollow'" attribute, while a No Follow link will have this attribute included.
Are Do Follow links better for SEO than No Follow links?
Do Follow links are generally considered to be more valuable for SEO than No Follow links, as they pass on link equity and help boost the authority of the linked-to page. However, No Follow links can still be valuable for driving traffic and building brand awareness.
Can No Follow links hurt my website's SEO?
No, having No Follow links pointing to your website will not harm your SEO. In fact, having a mix of Do Follow and No Follow links is considered natural and can help to create a more balanced link profile.
Can I convert a No Follow link to a Do Follow link?
It is not possible to convert a No Follow link to a Do Follow link, as this decision is made by the website owner who is linking to your website. However, you can try to earn more Do Follow links by creating high-quality content and building relationships with other website owners.
Should I only focus on building Do Follow links?
No, it is important to have a mix of Do Follow and No Follow links in your backlink profile. While Do Follow links are generally more valuable for SEO, No Follow links can still drive traffic and help to build your brand's visibility online. Additionally, having a diverse range of links can help to make your backlink profile appear more natural and avoid the risk of being penalized by search engines for unnatural linking practices.